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Programme
This year’s AGI Congress is set against Iceland’s singular landscape, just waiting to take your breath away. Also taking your breath away will be Iceland’s “creative class” (pretty much every single one of them), ready for you to immerse yourselves in. Awe-inspiring nature, studio visits, guided cultural strolls (low & high), excursions through Reykjavik’s nightlife (if you’re into that), lonely walks (if you’re into that), and lots of opportunities for informal gatherings to catch up with old and new friends — all thoughtfully programmed to reflect Iceland’s history, heritage, openness, world-famous dry humor; and ongoing dialogue between craft, nature, and contemporary practice.
There might also be some elves sightings (if you’re into that).

Sunday
Welcome Drinks
Venue: Bryggjuhusid, Vesturgata 2. 101 Rvk from 18:00–20:00
We kick things off at our official hangout Bryggjuhúsið, one of the oldest buildings in Reykjavik, built on “point zero,” which is considered the city's geographical starting point. A fitting beginning of our week together.
We meet for a welcome ceremony at 18:00, Viking style followed by drinks and registrations before marching on into the evening.
Please remember to bring your favorite bottle (alcohol or not), from your country of origin to share with your AGI friends! (you can always use the Duty Free shop at the airport on your incoming flight). These will then pop up somewhere in the programme during the week.
Side note: For those wanting the first night to continue: Famous Kaffibarinn, widely regarded as the most iconic nightlife venue in the city.

Monday
Congress—Deep Dive
Venue: Iðnó, Vonarstræti 3, 101 Rvk from 9:30–16:00.
Lunch from 12:15–13:30 served in Bryggjuhusid, Vesturgata 2, 101 Rvk.
The programme features the New Members Zapping and keynotes from the local creative scene, including Andri Snær Magnason, one of Iceland’s most celebrated authors, the award winning designer and illustrator Rán Flygenring, Bergur Finnbogason, creative director of EVE Online, and art collective and perfumery Fischersund.
Special Project Exhibition at Ásmundarsalur gallery, Freyjugata 41, 101 Rvk from 17:00–19:00.

Tuesday
Grand Assembly—Congress Roadshow
Grand Assembly: Venue: Iðnó, Vonarstræti 3, 101 Reykjavik from 9:30 to 12:00.
Congress Roadshow: It’s a bus tour! Meeting point for bus tour: City Council, Tjarnargata 11, 101 Reykjavík. Everyone meets here, including all guests (if you miss the bus, you miss the day). Departure at 12:30, starting the tour with lunch in Hafnarfjörður.
This joyful bus tour will lead us to Iceland’s “freshest” lava fields, some boiling hot springs and mud pools, a black beach, and dinner in the greenhouse Friðheimar. There may even be some elves sightings. Return to Reykjavik by 22:30.

Wednesday
Reykjavik—Local Flavours
In between Congress and the Open, you’ll get an afternoon, from 13:00 walking around with locals, and even talk to them, on cultural strolls (low and high), dropping in to museums, galleries and open studios. We’ll ask you to sign up for these closer to the day and reveal the meeting point. At the end of the day we gather again to share stories and notes from 17:00 to 19:00 in Hafnarhaus, creative community, Tryggvagata 17, 101 Rvk.
(Registrations for the different tours will take place during Sunday evening welcome drinks).

Thursday
Open—On Stage
Venue: Gamla bíó, Ingólfsstræti 2a, 101 Rvk.
A variety of AGI members will give talks throughout the day in Gamla bíó. It is curated specifically for the Icelandic design community, taking full advantage of the presence of AGI members on this beautiful rock in the middle of the Atlantic Ocean.
From 9:00–17:00

Friday
Open—Backstage
Venue: Gróska, 101 Rvk.
The 2nd day of Open, will be up close and personal sessions in a variety of small, engaging formats, ending with some farewells in Gróska.
From 9:00–17:00

Suggested Endeavors
We strongly suggest morning dips in one of the local public swimming pools. It’s as close as you can get to consider yourself a local. As a matter of a fact, the Icelandic swimming pool culture was added to the UNESCO Intangible Cultural Heritage of Humanity list in 2025. It is the public squares of Iceland, where political debates happen and gossip is born. Geothermal springs work wonders on even the biggest non-believers. Thor knows best.
Go on the Aurora hunt, visit en.vedur.is for more.
Book a Northern Light tour or go for a stroll out towards the Grótta lighthouse to escape the city lights.